Introduction: Why Viral Content Alone Won’t Guarantee Social Media Success

In this introductory video, we delve into the misconceptions surrounding social media marketing and introduce the concept of the inverted pyramid or funnel as the key to effective strategies. 

Many online marketers have the wrong idea about social media marketing. They believe that posting viral content alone will bring in massive traffic and instant conversions. However, these assumptions are far from the truth.

While social media marketing can be partially automated, it still requires effort and work. Unfortunately, most people are not willing to invest the necessary time and resources.

The secret to successful social network marketing lies in the inverted pyramid approach. Visualize a funnel with a wide base at the top. This top portion represents heavy exposure on major social media platforms such as Facebook, Twitter, YouTube, Instagram, and Pinterest..

While the traffic volume that can be obtained from these platforms is impressive, it is only the beginning of the process. Simply gaining visibility does not guarantee clicks or conversions.

The initial goal is to make your brand visible and familiar to the audience. Building recognition and trust is crucial before expecting immediate action from your audience.

Think of it this way: when was the last time you saw an advertisement for the first time and immediately clicked on it? The same principle applies to your content on social media platforms. People need to become comfortable and acquainted with your brand before taking action.

Moving forward, the second phase of the social media funnel involves establishing credibility and providing incentives for people to click, follow, and ultimately join your mailing list.

Offering free resources such as PDFs or software can entice people to engage with your content and provide their email addresses. These incentives help guide individuals toward the narrow end of the funnel, where they become part of your mailing list.

At this stage, the primary objective is not immediate purchases. Instead, it’s about converting your social media reach into leads. Having a quality email list allows you to build long-term sales relationships and deliver value to your subscribers.

It’s worth noting that successful list marketers have achieved substantial income with just a newsletter. This highlights the significance of effective list building and providing valuable offerings to your subscribers.

To summarize, effective social media marketing requires understanding the inverted pyramid approach. Focus on exposure, familiarity, trust, and list building to drive long-term success in your social media strategies.

Current Progress

Scroll to Top

Need Help Accessing the Site?

We're Here To Assist You

Something isn’t Clear?

Feel free to contact us, at and we will be more than happy to answer all of your questions.

Your email on the RHP Insight is your username. (In some cases, this may be your business or personal email address.)  Please use that email to create a new password.

You can access the RHP Insight website via your email address.

On the “My Courses” page, click on the “Login” button and then click on “Lost Your Password?” in the popup box and you will be sent a link where you can reset your password and then login.

(Check your spam or junk folders if you don’t see the email within a minute or two.)

If the link is not clickable, you can copy and paste it into the browser url. Please note: copy it without the “<” and “>” brackets.

This will take you back to the website, where you will see a form with a machine generated, highly secure password. You can either choose to accept it, or create a new one by clicking in the box and entering your own password. Either way, be sure that you keep your password in a safe place in case you need to refer to it again in the future. When creating your password, be sure it is at least 10 characters long. It’s best to use at least one number, one Uppercase letter and one or more special symbols.

Acceptable symbols include:  ~    !   @  #   $   %   ^   &   *   (   )   –   _   =   +   [   {   }   ]   \   |   <   ,   .   >   /   ?

Resetting your password is only required for your initial visit to the site and you will not need to repeat the process in the future (unless you forget your password).